Jessica Louis is a brand strategist, social designer, speaker and co-founder of eeden – a community space in the heart of Hamburg, that brings people together through imagination, creativity and care.

Her work lives at the intersection of strategy, design, and social change. With a background in brand development and a deep commitment to social justice and cultural transformation, she supports people and organisations in uncovering who they are – and expressing that with clarity, beauty, and purpose.

Jessica has led identity and design projects for changemakers and brands such as Greenpeace, Keychange, Ullstein Verlag, Reeperbahnfestival, Spotify, the City of Hamburg, the Montblanc Foundation, Philips, Google and many more.

At the heart of her work lies a simple belief:
You move others by knowing what moves you.

Our Services

Together we turn purpose into practice. We help you name what you stand for, design how it looks and feels, and build experiences that create real connection. The result is clarity your team can act on, an identity people recognise and trust, and tools that make every interaction consistent and inclusive. If you need focus, a coherent look, or a website and materials that actually serve your community, this is where we start—and how we sustain it.

  • Define why you exist and how you show up. We align purpose, positioning, and narrative so choices become simple and coherent.

    Includes: purpose, positioning, brand story, audience insight, values, architecture.

    Outcomes: a sharp strategic core, decision principles, a compass for every action.

    Cosultations
    Brand Story & Positioning
    Purpose, Mission & Core Values
    Community & Audience Insights
    Brand Personality & Archetype
    Tone And Voice

  • Give form to your values. A flexible visual system that is recognisable, accessible, and ready for real use.
    Includes: logo/signet, design system, typography, colour, imagery and art direction, UI assets, packaging.
    Outcomes: consistent look and feel, reusable templates, brand guidelines.

    Creative Direction
    Logos, Colors, Typography
    Illustrations, Patterns, Icons
    Photographic Direction / Inclusive Shoot Planning
    Brand Guidelines
    Launch Graphics

  • Create moments of connection where people meet your brand. Digital and physical touchpoints work as one.
    Includes: website and product UI, social and email, print and publications, photo/film, brand spaces and events.
    Outcomes: coherent journeys, inclusive interactions, measurable engagement with community.

  • Keep the brand alive in culture. Stories, visuals, and launches that carry meaning and momentum.
    Includes: creative concepts, content planning, shoot direction, editorial, campaign roll-out.
    Outcomes: clear narratives, high-quality assets, consistent cadence.

  • Build alignment fast and with care. Co-creative sessions that surface shared values and direction.
    Includes: vision setting, strategic focus, positioning sprints, stakeholder alignment.
    Outcomes: buy-in, prioritised roadmap, next steps owned by the team.

Greenpeace
Make Smthng

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

    I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

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Radical Transformation
Ullstein Verlag

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Es beginnt alles mit einer Idee. Vielleicht willst du ein Unternehmen gründen. Vielleicht möchtest du ein Hobby in etwas Größeres verwandeln.

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Reeperbahn Festival
Keychange

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

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eeden
Community Space

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

    I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

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Anígo Space
Berlin

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

  • Es beginnt alles mit einer Idee. Vielleicht willst du ein Unternehmen gründen. Vielleicht möchtest du ein Hobby in etwas Größeres verwandeln.

  • Produktbeschreibung

Paw Parade
Tierschutzbund x Mars

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

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Atelier
eeden

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

    I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

  • Produktbeschreibung

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eeden
Space x Community

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

  • Es beginnt alles mit einer Idee. Vielleicht willst du ein Unternehmen gründen. Vielleicht möchtest du ein Hobby in etwas Größeres verwandeln.

  • Produktbeschreibung

Interior
Office

  • I collaborate with those rooted in culture, care, community, creativity and courage. The identities I create don’t follow trends.

    They emerge from within – from clarity of purpose, from lived values, from the quiet strength of knowing what truly guides you – and why you are here. These identities don’t just speak – they resonate.

  • Produktbeschreibung

  • Produktbeschreibung

  • Produktbeschreibung

Get in touch

Interested in working with Louis Studio? Send an email to info@jessicalouis.com or fill out the form and we’ll get back to you shortly. We look forward to hearing from you.